Import and export functionality are strongly supported.All of these are available in KWE’s suggestions. Keyword suggestions inside KWE come from almost all the sources we saw SEOs accessing manually in their research processes - Keyword Planner data, Google Suggest, Related Searches, other keywords that the ranking pages also ranked for, topic-modeling ideas, and keywords found from our clickstream data.From there, Russ has built a model that predicts the search volume range a keyword is likely to have with ~95% accuracy. We do that using Russ Jones’ volume bucket methodology and adding in anonymized clickstream data from ~1 million real searchers in the US. Our volume score is the first volume estimation metric we know of that goes beyond what AdWords reports.
And Potential is a combination of all the metrics built to help you prioritize a keyword list.
Importance is a metric you can modify to indicate a keyword that’s more or less critical to your campaign/project. Opportunity estimates the relative CTR of the organic web results on a SERP.
KWE features metrics essential to the SEO process - two you’re familiar with - Volume and Difficulty - and three that are less familiar: Opportunity, Importance, and Potential. KWE takes you all the way through the keyword research process - from discovering keyword ideas to getting metrics to building a list, filtering the keywords on it, and prioritizing which ones to target based on the numbers that matter. Keyword Explorer (which we’ve taken to calling “KWE” for short) has lots of unique features, metrics, and functionality, but the biggest ones are pretty obvious and, we believe, highly useful: The 5 big, unique features of Keyword Explorer For those who want to learn more, read on! You can run 2 free searches/day without even logging in, another 5 with a free community account, and if you’re a Pro subscriber, you’ve already got access. If you want to skip hearing about it and just try it out, head on over. Meet our new keyword research tool, Keyword Explorer: And we desperately wanted to build something that wasn’t just “good enough,” but was truly great. We wanted to prove ourselves to our fellow Mozzers and to our customers. Sure, we didn’t have the biggest team, or the ability to work on the project free from our other obligations, but we had grit. This project wouldn’t get additional staffing - we had to find a way to build it with only the spare bandwidth of this crew. The pitch took effort and cajoling ( the actual, internal pitch deck is available here), but eventually received approval, with one big challenge… We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools. A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve.
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